Gabby

“Content is king”, they say. But they also say “presentation is everything”. You’ve got all your database stuff working, your content is written, edited, proofed .. and yet, somehow, the web page lacks that certain something. Linda helps you add that something special by guiding you through the design considerations of shape and typography - that’s the shape of the paragraphs and images, and the shape of the actual letters themselves to lift your great content into the realm of the brilliant.

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In today’s tutorial, Linda discusses that fundamental component of design, the line. It’s particularly relevant to web design, which has traditionally been based around tables and is now moving to CSS boxes. We look at different cultural responses to line, how lines make symmetry and how symmetry provokes a response from the viewer, helping him or her subconsciously judge whether a site “means business”, is trustworthy, stable and responsible - vital design characteristics if you’re designing a business site for yourself or your client!

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