Gabby

We all know that colour is important, because we respond to colours, including their shades and tints, and colour saturation. Since we use a minimum of two different colours in our sites (one for background, one for text), what colours do we choose? How do we make numerous colours work together? This week, we’ll look at a few colour schemes used by graphic artists, fine artists, and interior designers that will help us decide which colours to use for our specific products and services.

The colour schemes that work well together are called “Harmonies”, and today’s tutorial looks at how you can use three different types, monochromatic, analogous and complementary harmonies, to create a visually pleasing colour scheme for your site.

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Last week we looked at Real World Music and how they used colour to link their business subsidiaries together throughout their web site. This week we’ll examine colour perception. Perception, in this case, is how we see colour, how we respond to that colour, and why some colours are better for some contexts than others. We learn which feelings are evoked by which colours, how those translate internationally, and by examining the international McDonald’s web sites, the Gay Pride Rainbow Flag and Homeland Security Advisory System, we see how different colour schemes work.

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