One Business, Several Branches: Repetition for Unity
March 23rd, 2004There are times when a client might own several subsidiaries or branches within a main company, and each branch may have its own “personality.” How do you design a site a site like this? What design elements do you change, and which elements should stay the same? In today’s article, Linda deconstructs a site - Peter Gabriel’s record company, Real World - to illustrate how the designers maintained unity throughout a site with a repetition of colour, layout, and images. The designers assigned each subdivision of this site a colour, and these colours are introduced on the homepage links.