Playing With the Rainbow: International Colour Implications
April 7th, 2004Last week we looked at Real World Music and how they used colour to link their business subsidiaries together throughout their web site. This week we’ll examine colour perception. Perception, in this case, is how we see colour, how we respond to that colour, and why some colours are better for some contexts than others. We learn which feelings are evoked by which colours, how those translate internationally, and by examining the international McDonald’s web sites, the Gay Pride Rainbow Flag and Homeland Security Advisory System, we see how different colour schemes work.