Typography IV (Part II): Logos, Branding and Copyright
October 18th, 2004In the second part of this mini-series, that could be termed logo design for non-graphic designers, Linda moves us on from the basic appreciation of the issues involved in this area (discussed last week in Typography IV: Corporate Identity, Logos, and Branding).
Here she’ll outline a simple, efficient route to logo design, building on concepts we’ve seen earlier in this series. A case study is considered to exemplify how the straightforward typographical based approach recommended, still has the flexibility to evolve into a more complex design.
As this brings us further into the world of the graphic designer, Linda then introduces us to some thought provoking copyright (and hence billing) issues associated with logo production and sales.