Gabby

It seems a few folks at Advertising Age were burned by the ongoing subprime market fiasco. Or, perhaps the articles produced by Bob Garfield and by Alice Z. Cuneo were a ruse to bring attention to an ad campaign recently produced by the National Association of Realtors (NAR). This campaign consists of two separate ads, where prospective homebuyers were encouraged to “invest” in a home. Garfield and Cuneo didn’t like the ads. In fact, Garfield doesn’t like the idea of adding real estate to a diverse portfolio. Why?

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This entry was posted on Wednesday, February 6th, 2008 at 5:00 pm and is filed under financial.